631.694.1500
MailWays
A free newsletter offering direct mail marketing tips from
Bi-County Mailing & American Mail Communications
October 2007
Copyright © 2007
888-MAIL-888
IN THIS ISSUE
- Digital & DM Team Up
- Bi-County & AMC Expand
- Pace Your House List
- Boost Company Image
- Press Box
- Our Favorite Charities
- How Are We Doing?
- Hold That Thought
The Press Box
Find out what's new at:
Dominican Sisters of Amityville
Get FREE publicity for your company/organization.
Send us news about your events, promotions, awards, important changes, achievements, etc. We will post the information on our website through a link in this space. Email your information
in a Word document
to Phyllis Abrams at filisa@optonline.net.
Be sure to put
“Bi-County Press Box”
in the subject field.
Deadline: the 15th of each month. This FREE service is only for clients. Space is limited. We will make every effort to accommodate all submissions. Posting will be at the sole discretion of the publisher.
Go to www.americanmail.com & www.bicountymailing.com
Click on “Our Favorite Charities”...
It's our way of supporting good people
who do good things.
Every little bit helps.
Please visit their sites.
They could use your support!
How are we doing?
Check out our clients' testimonials on www.americanmail.com
About Us - What Clients Are Saying About Us page. We've included their company logos, as well as links to their websites when possible.
If you're a client, and would like to be listed on our testimonial page with your logo and a link to your website, tell us how we've helped you improve your business, email
HOLD THAT THOUGHT...
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe"
Albert Einstein
Digital + Direct Mail Marketing = Homerun
Recent research by England’s postal service revealed that combining digital and direct mail marketing can increase customer spending by almost 25 percent.
The study, which sampled more than 600 “very experienced” web users, also concluded that:
- Nearly seven out of 10 people believe that direct mail supports online advertising.
- Consumers who consider direct mail and online marketing spend about $143/month on goods and services — $25 more than those who like online ads only.
- More than 50 percent surveyed prefer to be contacted by a combination of direct mail and online communications.
For more information about direct mail, click here.
Christmas in October
It’s time to start planning your December and January mailings. Don’t wait until November. The end result will probably not be as effective as it would have been if you had started NOW!
Call Bi-County at 631-694-1500 for help
Bi-County Mailing Expands Staff
Reflecting the continuing growth of Bi-County Mailing and American Mail Communications (AMC), Yolanda Newberry has been recruited to complement the already experienced staff in place.
Ms. Newberry has more than 20 years’ experience in direct mail. “Although I have also held jobs in other industries,” she says, “direct mail has always been what I love to do. It’s never boring, and I am very customer-service oriented. I’ll sweat all night and do whatever it takes to make a client happy.”
Her responsibilities include project scheduling, overseeing the receipt of materials and guiding them through the production process, as well as continuing to provide the companies’ high level of customer service.
“We’re very pleased to add Yolanda Newberry to our staff,” says Bi-County and AMC President Gregory P. Demetriou. “Her expertise, experience and customer service style are a natural fit.”
General Manager Jay Demetriou adds: “Our goal is to make our
clients’ use of direct mail correct and as hassle-free as possible.
We operate as an extension of their company or organization,
and their needs and objectives are our overriding responsibility.”
Ms. Newberry can be reached at yolanda@americanmail.com
Pace Yourself
Use Your House List Wisely
Effective direct mail marketing uses house lists: the lists of current and past customers, as well as prospects, who have already responded to your previous mailings, ads and other promotional efforts. If they’re up to date, house lists can out-pull outside lists substantially. But remember to use your house list carefully. Here are some tips:
- Mail to your best and most active first-tier clients (the 20% that give you 80% of your business) at least six times a year. Each mailing should provide something of value, for example information about a new product/service, a money-saving offer or a useful item such as a how-to booklet.
- Mail to your second-tier clients (the 50% that generally use your services/buy your products regularly, but not frequently) three or four times annually.
- Mail to your third-tier clients (the 30% who give you business only periodically) at least twice a year.
You can also segment you list according to “recency”, designating first-tier clients as those who have used your company within the past three months; second tier, within the past six months; and third tier, 12-to-24 months.
Our mission is to make your use of direct mail correct, efficient, effective and as hassle-free as possible. In every way possible, we will operate as an extension of your company or organization
with your needs and goals as our paramount responsibility.