MailWays

IN THIS ISSUE

• Save Production $$$
• Beat The Clock
• Marketing to Small Businesses
• Blank Page Butterflies
• Press Box
• Our Favorite Charities
• How Are We Doing?
• Hold That Thought

The Press Box

Find out what's new at:

Bi-County Mailing

Focus Express Mail Pharmacy

Get FREE publicity for your company/organization.

Send us news about your events, promotions, awards, important changes, achievements, etc. We will post the information on our website through a link in this space. Email your information
in a Word document
to Phyllis Abrams at filisa@optonline.net.

Be sure to put
“Bi-County Press Box”
in the subject field.
Deadline: the 15th of each month. This FREE service is only for clients. Space is limited. We will make every effort to accommodate all submissions. Posting will be at the sole discretion of the publisher.

Go to www.americanmail.com & www.bicountymailing.com

Click on “Our Favorite Charities”...
It's our way of supporting good people
who do good things.
Every little bit helps.

Please visit their sites.
They could use your support!

How are we doing?

Check out our clients' testimonials on www.americanmail.com
About Us - What Clients Are Saying About Us page. We've included their company logos, as well as links to their websites when possible.

If you're a client, and would like to be listed on our testimonial page with your logo and a link to your website, tell us how we've helped you improve your business, email

greg@americanmail.com

 

HOLD THAT THOUGHT...

"You can always train a turkey to climb a tree, but you might be better off hiring a squirrel."

Mont Phelps CEO, NWN Corporation

How to Save Money When Producing Direct Mail Materials

To help reduce the cost of your next direct mail effort, try these:

• Test small quantities of your mail piece before rolling out a large print run.

• Ask your printer for paper-stock alternatives.

• Adjust the size of your mail piece to accommodate the most economical printing process, as well as USPS mailing categories.

• Maximize postage discounts. Check with your mail house to ensure that your piece is compatible with all US Postal Service criteria for automation.

For more money-saving direct mail tips,
call 631-694-1500.

Four Ways to Beat the Clock

As soon as your direct mail piece lands on a recipient’s desk, the clock starts ticking. Today’s busy people don’t have time, and you have about 3 seconds to grab the reader’s attention. Here are some tips on how to stop the clock:

• If you’re sending a package of materials, state the benefits of your product/service on your outside envelope.

• Print a bulleted list of important points down the left or right margin of your letter. The reader will get the gist of your message quickly; those with more time will read the entire letter.

• Assure prospects that it will take a very short time to respond, and back up that claim with a simple order form or reply card; a prominently placed 800 number also helps.

• Tell your readers how they will save TIME with your product/service, and be specific. Sometimes saving time is even more appealing than saving money.

For more direct mail tips, click here

Meeting the Challenge of Marketing to Small Businesses

Marketing to small business is not a walk in the park. Each small business has unique qualities, needs and problems. There are no cookie-cutter solutions for this hard-to-nail demographic.

Also, small business decision makers are usually owners who are generally very busy not only running their businesses but also handling everything else connected with running an enterprise. That can be a bit overwhelming.

Here are some things to consider when marketing to small businesses:

• Understand the business owner’s headaches, what keeps him/her up at night and then offer your product/service as a solution.

• Market to small businesses all year. You never know when the need for what you offer will arise. Frequency and repetition are powerful marketing strategies.

• Make your marketing efforts more than just announcements or advertisements. Give your targets valuable information that will help them run their business more effectively. Become their “go to" expert.

For more business tips click here.

How to Deal with the Blank-Page Butterflies

 

It’s tough to start writing anything. In fact, starting a sales letter can be daunting; the opening line is so critical. When contacting qualified prospects, here are some attention-grabbing openings that might help you get started:

• How much time and effort do you spend on _____?
  
  
• Next week is your last chance to receive _____.
  
  
• If you love ___, this is for you.
  
  
• What do you do when you need _____?
  
  
• Do the following situations ring a bell?
  
  
• Last week, something happened that could affect your business.


• Here are some critical facts that could improve your bottom line.

• ___ is now available to help you meet your ___ needs.
  
  
• Are you dissatisfied with ____?
  
  
• Would you like to save _____?
  
  
• If you’re constantly trying to _____, we can help.
  
  
• You can actually save time and money with ______.
  
  
• The two minutes you spend reading this letter could save you $____.

For more direct mail tips, click here