Items and techniques used in a mailing to initiate desired response.
CloseOffer enclosed with mailings in fulfillment of an order.
CloseBusiness Reply Card
CloseBusiness Reply Envelope
CloseA single sheet of paper inserted in a direct mail piece
that delivers another offer or message within the package.
Specially printed cards, envelopes, cartons and labels
that may be mailed back without postage. Postage is
collected when mail is delivered back to original mailer.
The streets, addresses and delivery locations within each zipcode are divided into routes that are assigned to each letter carrier. The Carrier Routes are numbered and, on average, contain between 200 and 500 delivery locations.
Coding Accuracy Support System - USPS mechanism to ensure that addresses are correct and that the finest level of Zip+4 is included. CASS certification documentation is required for all mail claiming automation discounts.
These labels look like normal white computer paper, but a special Cheshire machine cuts the paper into label-sized strips and glues them onto mailing pieces.
A mailing list free of duplication and unwanted names/addresses.
Names and addresses derived from directories, newspapers, public records, etc., to ID groups of people with something in common.